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Sozio Celebrates Milestone with New Look

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By: TOM BRANNA

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FRANCE: To help mark a major milestone, its 260th anniversary, French fragrance house Sozio is introducing a new company logo. The new identity comes amidst a period of growth for the company. In honor of Sozio’s Grasse heritage, “S” of Sozio was adorned with two plumes of fragrance as an ode to J&E Sozio owners—Joseph Sozio and his son, Ernest. To sublimate this “S,” two drops have been added to personify the duo but to also represent the precious elixir of perfumery. In addition, the...

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